Channel C is a part of Initiate Media, a global Christian media company founded in 2003. We have been serving the world’s Christians via a range of products and services for the last 22 years.

Initiate Media is one of the world’s leading independent Christian media companies. As a non-denominational organization, we seek to make God famous – and relevant – throughout the world. Initiate Media produces a range of media products and services to achieve our vision. Our team, based across the globe, are all focused on our goal of producing ‘world’s-best’ media, with the aim of spreading the word of God.

Our history

Initiate Media was formed in May 2003 when a young Christian couple acquired what was at the time Australia’s leading non-denominational Christian magazine: Alive magazine. Neither of them had a desire to be in Christian media, but a chance meeting with the publisher of Alive saw them take on the reins in what would simply be a side ministry while they focused on other business activities.

Nicole left her job in marketing at a large church to run the magazine, which was quickly followed up with the acquisition of Christian Woman magazine, the Christian Business Directory, owned and published by Hillsong, and with a further string of acquisitions and launches, the company quickly became the southern hemisphere’s leading Christian publisher.

Since its inception, Initiate Media is now a globally recognized company, with a team based globally.

Their faith story of building a business without debt has been documented in a book titled  NOT Business As Usual.