I survived mass transit

Yesterday, I took a ride on the wild side – on a light rail transit. Here’s where you get your pockets picked, butt pinched and bag snatched – so I was warned. Thankfully, nothing like that happened even with me holding out my iphone as bait. People just turned away when I pointed the phone at them – was like vampires cowering away from a cross.

The traffic in Kuala Lumpur has gone from bad to worse or has it always been like this? I had to meet some friends in Mid Valley yesterday and I thought I’ll take the LRT instead. Last time I rode on the LRT was more than five years ago. Not knowing the train system very well, I downloaded KL Trains from the app store. I can tell you that $0.99 is a lot to pay for this app. More complicated subway maps for the iPhone are available for free. What would really add value is live notification of when a train is down and it could easily be accomplished with a feature to let users report it through the app. Other features I could think of are:

1. Letting your friends and family know where you are like Silent Bodyguard. $0.99

2. If you should fall asleep on the train, Wake Me Up Anywhere will turn on the alarm when you’re near your destination so that you don’t miss it. $1.99

3. Automatic check in to Foursquare at every train station, this may be spam to some but it’s actually a good way of telling whoever you’re meeting at a destination that you’re getting closer. No app for this yet but is it that hard to build? Once you check in to a train station, the app can pretty much remove every venue that’s not a train station and check you in to the station automatically, broadcasted to twitter or facebook or both.

And for the near future, I’d like to carry less cash and pay for my train tickets with PayPal or in some mobile currency.

In your wifi stealing your passwordz.

While you’re innocently checking your email at Starbucks, someone could be stealing the password to your email account with a wifi sniffer. David Hall, Consumer Product Marketing Manager, Symantec Asia Pacific, explained and demonstrated how our identity and personal information could be stolen in just four minutes online. Shocking.

David went on to tell us about phishing – the 419 scam and the Nigerian Prince scam, fake codecs, keygens, malvertisements, those horrible horrible pop up windows telling us our computer may be infected, better click on the button and run a scan now (which starts installing a virus instead of scanning for one now). I”ve learned to recognize most of them but what I haven’t seen before was SEO poison.

Within two hours after the Haiti earthquake, the digital terrorists have embedded viruses into pages that are SEO optimized to appear on the first page of your search. Norton found 19 out of 20 sites to be poisoned (that’s almost the entire first page of your search result) and David showed us a video from their lab tracking poisoned links on search pages after the Haiti earthquake, Tiger Woods scandal and a few other newsy events. Two to four hours is how fast these cyber criminals take to hit search pages to get their victim’s personal information. Thankfully, Norton has a free service online to help you check if a site is safe by copying and pasting that URL into Norton Safe Web to verify http://safeweb.norton.com.

Why are they after our info? Information is money. Credit card details are worth $0.90 each and email information is worth $10 each. Or you can be the guy that writes the program that pops up the evil window. He makes US$19K a week, more than the President of the United States.

So change your email password now and make sure to change it frequently. You know the drill, at least 6 characters long, one capital letter, one number and one symbol. Then you wonder, how the hell am I going to remember all the new passwords every time? Never mind, got an app for that. But how to come up with all these passwords? I too struggle with what password to use every time I had to change my password. David gave an example of how he comes up with them. He picks a song then uses the first word on the first line of that song as a password, the next time he changes it, he’ll go to the first word on the second line and so on. You can pick a poem too if you like.

We had an interesting time talking with David and I’ll just sum it up:

  1. Most of the world’s viruses comes from the US followed by East Europe. Haha and we thought it was China (death penalty there perhaps).
  2. Most popular platform – Windows (no surprize there), second is Apple (whose owners don’t believe there are Apple viruses at all) and third is linux (whose owners are aware of viruses but don’t believe it’ll hit them at all).
  3. Viruses hitting mobile devices – Symbian (Nokia) is the most popular platform. Wait, there are mobile viruses? Apparently so. There is one that clearly invades someone’s privacy and it is marketed as an app called “Cheating Spouse”. If you have this installed into someone’s phone, you can see what number the phone has called even after the number is cleared by the owner, etc.
  4. Viruses can also be stuffed into USBs that you buy from the shop. So scan every storage devices from now on.

Finally, we got down to Norton Antivirus. First, my personal experience. I’ve used Norton a long long time ago and stopped because it got so heavy. When it was scanning, everything just slows down to a halt. AVG was new and I switched to AVG and it also became sluggish after awhile. I moved on to Kaspersky then McAfee then Avast.

What’s with all these antivirus software starting out great then slowly suck the juice out of your processor as time goes on? I’ve learned never to buy an antivirus license for more than a year because the virus definition piles up and slows everything down.

Now why would I want to get back to Norton? I guess Symantec read my mind because here comes the benchmark reports from Dennis Technology Labs placing Norton 360 version 4.0 at the top first or second place in the fastest loading time, scanning speed and accuracy rate. They are managing virus definition files better and Norton 360 launched in September 2009 includes a reputation-based technology that crowd source from millions of users in their community to fight web-based threats.

Anyways I have been testing out Norton 360 version 4.0 antivirus for a week now and it is working very well. The UI has improved a lot from what I remember and I like how Safe Web is built in to show me what links on a search page is safe to click on. It also comes with performance improvement features such as PC Tuneup to diagnose, cleanup and optimize the PC. I ran all these first before doing a deep file scan. I have to say it’s fast, really fast. The new Norton Antivirus is worth a try if you’re not using it already. Let’s hope the performance lasts.

Where to get it:
Norton 360 v 4.0 has just been released in stores across Malaysia. You can also get it online at symantec.com. It supports Windows XP, Vista and Windows 7. Suggested retail price is RM229 for the standard edition for three PC license and RM119 for one PC license. It also comes with 2GB of online storage space. These are for one year only. The premium edition is RM279 and comes with 25GB of online storage. (Cloud storage is becoming a popular bundling feature, it’s just like PA insurance hey). If you just want to try before you buy, Symantec online lets you try Norton’s full standard version free for one month.

How to get Kindle books for your iPhone, iPod Touch or PC

Want to get Kindle books on your iPhone/iPod Touch or PC? Here’s a hack, ok, call it a tip. This is not illegal, you still have to pay for the book. It’s just a way around the restrictions Amazon has in place to stop non-residents of the US from buying Kindle books. Let’s get to it.

What you need:
1. A PC (not on Mac yet) or an Apple iPhone/iPod Touch.
2. A credit card
3. An Amazon account. If you don’t have one, register for one. Some Amazon shopping experience will help too. Now who hasn’t shopped at Amazon.com these days?
4. A US address

1. INSTALL THE KINDLE READER SOFTWARE/APP

Installing for the PC:
Download and install the Kindle for PC software.

Installing for the iPhone/iPod Touch:
This is a little trickier. You can only download the Kindle for iPhone app from the US app store. Don’t mess with the account you have right now. Set up another app store account with a different email, a US address and don’t enter your credit card info.

If your app store is in the Malaysian app store, you can easily change that by clicking on the Malaysian flag icon at the bottom right and change it to “United States”.

Now, download Kindle for iPhone app and sync. You shouldn’t lose your information. Once you see the app on your phone, you can log out of the US app store and login to your usual one.

2. Set up your Amazon account to go shopping.

First, use your credit card to buy a gift card that you will send to yourself. The books I buy usually cost around $10-15 so I bought a $50 gift card which should get me 3-4 Kindle books. Don’t log out yet, wait for email. Once the email with the gift card claim code arrives, click on “Start shopping”. This will credit the amount into your Amazon account.

Remain logged in. Go into your account and remove all credit card information. This is what’s making Amazon stop you from getting into the Kindle store. Also change the region or country of origin to the US. If you’re asked to enter a US address, you can use the one above.

Now you’re all set. Click on “Kindle Store” and go shopping.

3. When you’re ready to buy.

Click on “Buy now with 1-click” and tell Amazon where you want the book sent – to your iPhone/iPod Touch or to your PC.

It will come with instructions on how to retrieve the book from the app on your PC / iPhone / iPod Touch.

Enjoy!

BTW, you can leave your second App Store account alone, it may come in handy in the future. I use mine to download other apps that are not available to Malaysians just so I can drool at what I can’t have.

Foursquare for businesses

Since my last article on Foursquare vs. Gowalla, I’ve been seeing more folks get on Foursquare.

I think that’s great, we could finally have a crowd big enough for mayor deals to make sense to businesses.

If you run a business, Foursquare for businesses is worth looking into. It’s a great way to get the word out and reward your loyal customers. You may not know this but here’s how folks are talking about you. They are using Foursquare to tell their friends and leaving tips on what’s great or bad at your place. Their friends most likely share the same interest or sentiments which makes their word of mouth highly effective.

Look at the conversations I’ve had over some Foursquare post to my Facebook profile.

Now think what a little reward can do. People who have been thinking about you might actually want to make a trip there. Your loyal Mayor might become your biggest fan and sing your praises. Wouldn’t that be awesome? As a customer, I find this so much more fun than being a fan of a business on Facebook. Some businesses still love to serve me spam – information with no customer benefits. Do I really care what garage band will be playing this Friday? Why don’t they give me good reasons to visit or buy more? Like watch the football game here and whatever you’re drinking, get a second one for free when your favorite football team strikes a goal. Now who wouldn’t like that?

null

I’m waiting (anxiously) to see who in KL will be first to do this. Location based social networking is good for business.

If you are now wondering what this foursquare thing is all about, here’s the pitch. More info at http://foursquare.com/businesses/

View more presentations from 6S Marketing.

I wish Foursquare has a directory of businesses with mayor deals by country so that I can seek them out and aim for mayor.

Stop restricting ebook sales.

Even though I don’t have a kindle, I have been reading ebooks since 2003. I get the pdf versions from ereader.com and back then I was reading them on a Palm V.  One of the first apps I installed on my new iPhone 3Gs recently was Barnes and Nobles ebook reader – for the fun of it. B&N’s weird, they won’t sell me the ebooks like Amazon but they won’t stop me from downloading the reader unlike Amazon.

I do know a way to download the Amazon reader and buy kindle books but it’s a tedious process. This regional restriction put in place by publishers is stupid. If physical books can be shipped anywhere by Amazon why can’t ebooks be sold as well? For the first time in Amazon’s history, they sold more ebooks than physical books this Christmas. Ebooks are the future. No, ebooks are here today.

Ebooks are great, they don’t take up anymore space on shelves in homes or at the bookstores. They don’t kill more trees. They don’t contribute to carbon footprint moving around from printer to distributor to retailers and finally to a reader. They cost less and save consumers more. They can meet consumer demands faster. They weigh nothing so you can carry a small library in your pocket. More copies of a book in digital form can be sold because it’s a personal copy once it’s purchased, I can’t really share an ebook as easily as I can a physical book. More sales, more money, everyone happy. No? The one bad thing I see with ebooks though is that I can’t get an author to autograph it. I’m sure someone somewhere is working on a solution where I can have a video of me kissing the author and a digital scribble with the words “Last night was amazing. Sign” attached to the ebook.

There are so many reasons why an ebook is better than a physical book and why regional restrictions need to be tossed out the window. Who’s with me?

Check out:  The Business Case for E-Readers.

Can brands use twitter list?

twitter Personally, I see twitter lists as another ego stroker. You know it is when people start thanking each other for adding them to a list or getting upset when they have been left out of a list and proceed to block, unfollow or both, the list curator.

I curated a list of Malaysians in Social Media for Listorious.com yesterday which I deleted today because it’s just not worth the emotional hassle. Some names are obviously left out because I don’t have every social media person on my follow list. Even if I did, I don’t count having 18K followers or someone who does not engage with others as being in or having a huge influence in social media.

Ego “twisting” aside for personal lists, there are great reasons for brands to curate their own lists.

Here’s my short list:
1. A brand can show what’s important to them with a list of tweeps they follow. It’s like Tony Hsieh’s alltop page where you’ll find blogs on customer service, lifestyle, fashion, shoes and tech. Knowing what Tony has accomplished in zappos, I want to read what he reads too.

2. I agree with point #5 on this list. Gives brands an opportunity to aggregate multiple accounts. Some brands have different names for different departments. Sometimes I wonder why. Customers want one website, one phone number and one email to reach a company.

Sometimes it works. If different twitter accounts are already established, a twitter list with all the brand’s accounts will help a lot. A great example is how AMC promotes the tv series Mad Men on twitter. Twitter accounts are set up for some of the main characters. One to check out is Betty Draper’s (a character in that show) twitter account. On her profile is a list of the other Mad Men characters which she has listed in her rolodex. It’s incredibly fun to read if you’re a fan of Mad Men like me. Betty also has a list of other people she finds interesting and she has them listed in Mad Men of the future (today’s mad men and women).

3. A brand’s staff/member list can also tell others who work or belong to that organization. Especially useful when someone in your organization deals with other people representing your company. When @xyz representing a publication asks me for an interview for example, I’d like to know if they are legit. Seeing their name listed on the staff list of the publication’s (account verified) twitter account gives me some confidence that he or she isn’t a competitor who just wants to get information on a new product I’ve released to the press that’s under embargo. Good example is the New York Times staff list.

Only three from me. There’s more from the many articles written by twitter pundits which you can do a search on. Final note, if you manage a brand or an organization on twitter, do get your list up soon.

Are you twisted? (that’s tweetspeak for twitter listed)

twitter

Twitter introduced the list feature a few weeks ago and announced it on their blog on October 30. I saw it on my twitter profile some time around October 20 and was adding people to lists I’ve set up until it became tedious. Please excuse me if I have not gotten you into a list. I’ll get around to listing everyone soon.

I like that I can put the people I follow into lists so whenever I needed answers to technical question, I could look up my “geekeratti” list and tweet them, for example.  I would like it even more if I could send @ messages or DMs only to the people on one list. Can’t do it yet but until then, it’s still a good tagging system. If you’re unsure of what lists to create, perhaps I can help. Here’s what I have:

For people I think everyone should follow in October, they are in my @thechannelc/vip-october:

vip

For people who would likely not add me back, I put them into my @thechannelc/follow-back-chance-is-nil:

chrisbrogan

BTW, Chris B is not on my follow list anymore but the tag I have set up for him is still there. I really don’t care whether he follows me back.

For people who usually don’t reply  tweets, I have them in my @thechannelc/doesnt-reply-tweets:

doesn't reply

Lists can be a lot of fun. When you add someone to a list or two, it shows up on their profile. They can also see which of your list/s you’ve put them into:

god5

god6

And did you know you can add yourself to your own list?:

me

Finally, lists can be set to private and no one but you can see them. This is good if you want to create a private “pain-in-the-ass” or a “jerk” list.  Remember though that if someone who could make your life difficult is on the PITA list, triple check that it’s set to private.

Google Wave Hackathon

The first Google Wave Hackathon for Google developers in Malaysia was held last Saturday at iTrain. Nazrul, Chief Thug of the Google Technology User Group in KL (GTUG KL) sat down with me and recounted the events of the week that almost led to a non-event. People had no Google Wave accounts up to 10am that morning. Thank gawd Google came through by 11am and everyone got down to business around noon.

If you’ve missed this one, you can look forward to the second hackathon which should be before Google’s public preview on September 30th. Follow @nazroll on twitter or join the GTUG KL facebook group for updates.

Augmented Reality is the new black.

Found out I could play augmented reality games on my Nokia phone so I spent the whole afternoon playing an old (circa 2008) AR game called Tower of Defence. Graphics and gameplay is unsophisticated but the AR is very cool.

ar tower small

[youtube]http://www.youtube.com/watch?v=zyWVH6jkDHg[/youtube]

Augmented Reality has been around for many years and is a technology that combines real-world and computer-generated data. The gaming industry was probably the first to exploit AR. Games have been developed using AR like the one above and many others. It’s a fascinating technology that is also useful in education and business. Brands like Ford and Topps have used AR in their marketing.  There are AR business cards too but the most impressive AR app I’ve seen so far is Layar for the Android phone:

[youtube]http://www.youtube.com/watch?v=b64_16K2e08[/youtube]

These are all old news but worth looking at again because we will see AR used more and more. Coming to the Apple iPhone 3Gs soon is:

[youtube]http://www.youtube.com/watch?v=cH6r2tIaRXU[/youtube]

The Layar and AcrossAir’s AR app are not first of it’s kind. A Japanese company called Tonchidot first came out with this for the Sekai camera and demo’d a concept at the 2008 TechCrunch50 Conference (2009 update). What I find really cool about the Sekai camera is the crowd-sourced content. This app will debut on the Apple iPhone 3Gs after the next OS update in September (AR only works on the iPhone 3Gs). Take a look.:

[youtube]http://www.youtube.com/watch?v=KgTwSXK_5dg[/youtube]

Apple does not have any AR apps at the moment and only just released the iPhone SDK 3.1 b3 with AR friendly API to developers.

For the latest updates on AR, follow @AugmentedAdvert on twitter.

More on AR:

Five Addictive Augmented Reality Gaming Apps Wired. July 28, 09