The Fiesta is Built Ford Sexy.

Backview. Photo taken by Tony Wong.

One morning, on my way to work, a bright orange Ford passed by that made me take a second look. I don’t remember Ford cars looking this good and I posted about it on Facebook. The next day, an email from the head of marketing at Ford Malaysia came asking if I would like to take it out for a spin and I eagerly said yes.

So after a weekend of the best Ford-play I ever had, I can tell you the Ford Fiesta is the sex. I can’t tell torque from cork but I can tell you the sound system rocks. There are two audio presets that can direct all the sound toward the driver and another that spreads it out evenly for all the passengers to enjoy.

The UI. Photo by Tony Wong.

First thing I did was paired my iPhone with the car so that I could play any song from my playlist via Bluetooth. I could also play any radio station in the world through an app called Tunein Radio. I also had Wolfgang’s Vault and Last fm going. Suddenly, the Fiesta wasn’t a car any more, it was a live rock concert in Madison Square Garden or a bar playing the smoothest jazz from Nawlins. It was incredible, I could stay in the car all day wishing the jam would last forever. Thunderstorm, bring it on.

Ford is also pushing all the right buttons by taking away a lot of the usual buttons, knobs and levers. There is no door lock thingy on each door. It’s centralized into one button on the command center (pimped out dashboard). One push and all doors are locked to outsiders but passengers can open their doors at any time. There is also no lever to open the gas tank which Ford didn’t tell me so I spent a good few minutes looking high and low for it at the gas station. The attendant helped me with it and we found that it opens from the outside and there is no cap to cover the tank, you just stick the nozzle in and pump away. Woot. No more forgetting, losing or struggling with the cap and breaking a few expensive french-manicured nails.

Talk button. Picture by Tony Wong.

I get a kick out of machines talking back at me. I only wish the voice was a guy’s, like Colin Firth’s. The Fiesta comes standard with a female voice in British accent. Kinda like the voice you hear from an answering machine, “For English, please press 1.” Voice recognition was ok. It had no trouble recognizing the numbers I say out loud but when it comes to names – slight problem, especially names in Malay, Chinese or Indian. It’s still great for answering calls, dialing numbers and talking hands-free. The voice control also lets you change radio stations, play a cd or play from an external device like an iPod, iPhone or Android. It is not Ford SYNC® but it’s close enough. No other car in this price range comes with a voice activated control.

“But what about the driving experience?” you ask. The car handles very well on the road. Pickup is gradual but fast and sometimes too fast with a little jerk forward. Have to learn how to press the accelerator. The steering is fantabulous. The few friends I have passed the keys to to test drive agrees. It was very responsive and stable at sharp corners. I could almost turn the wheel with a finger and yet it stays straight when I’m going straight.

So, do you have to trade-in a kidney to buy a Ford Fiesta? If you want to but it’s pretty a-ford-able. The only thing stopping you from taking one home today is the waiting list which can be up to 3 months depending on the color you choose. White and Aurora Blue are the best selling colors. Honestly, take the Chilli Orange. The Fiesta looks best in bright colors.

Built Ford Sexy. Picture by Tony Wong.

For more information on the Ford Fiesta, go to http://www.ford.net.my/.

Thank you Ford for a lovely experience in the Fiesta. Especially to E.S. Lee, Hazel, Steven Tan and Vivienne Huang from the Ford family. Thanks also to Tony Wong (who took photos), CW Loh, Ramesh V, Azizi J for the feedback and inspiration.

No more blind spots with this side view mirror.

I’m Uniflying

Unifi high speed broadband is now in my area and I finally got it installed. What is so amazing about Unifi isn’t just faster Internet but I get what I am paying for, all 5mbps of it.

I registered sometime late February at a kiosk set up under a giant umbrella near where I live. It looked really dodgy but since the registration forms were in triplicate – typical semi-government paperwork, it must be legit. Thankfully, the registration process was fast. I was out of the umbrella in 5 minutes.

I was told I’d have to wait a month for installation. Then I got a call from TM this week (2 weeks later) saying they were bringing my installation forward and I would get it by this weekend. Nice. Thumbs up for TM. They called me again yesterday to remind me they would be coming today at 2.30pm and they called me again today at 3.30pm to see if the guys were here already. The guys did come on time and it was all done in 2 hours. Two worked on the broadband connection and two worked on the TV. Two thumbs up for TM. I am just wowed by the whole experience. I love a company with great customer service. You can never fail with great customer service.

Get Unifi, you’ll love it. Many things you can do with Unifi’s high-speed broadband:

1. Broadband TV / IPTV- 13 free channels including TED.com
2. Free VOIP calls to any fixed-line phone (yes, it’s still around) in the country.
3. Watch HD videos/movies/tv shows – streamed live on YouTube or downloaded for later

The only slack thing is the TV content. Though the channels are ala carte instead of packaged like the other pay tv station, it’s lacking in quality. Syfy isn’t what it used to be. Warner TV is probably the best of the lot. What I’d pay premium for is the Comedy Channel but I doubt we’ll ever see it on our TV. You get a few minutes of free preview into all the subscription channels before deciding on which one you’d like to subscribe to. If you have it or when you get it, let me know what are your favorite channels and happy flying.

Yes, it’s 4G.

Folks, the wait for YTL’s 4G service will soon be over, especially for those outside the Klang Valley and up north.

In a private event at Lot 10 last week, well, not so private after all of us checked in to Foursquare and told the world where we were, YTL Communications introduced YES, the name of the new 4G service.

It was pretty much a see-and-no-touch event. We got to see the logo and pictures of the 4 new modem/mifi/dongle/phone devices that will be rolled out with the service on November 19. What was immediately or available soon after the event was a page where folks could register for their Yes IDs.

As I was tweeting and updating Facebook with what’s happening I was getting feedback from friends. The noise was mostly on the service being called 4G. Dhillon K. wrote on my wall “It’s not 4g please don’t call it that….” Some folks on twitter started getting personally, putting all 4G service providers into a basket called blasphemy.

And today I read Zach Epstein’s article on fake 4G. He summed it up well “it’s not lies, it’s just marketing.” Yes, it’s a marketing ploy. What better way to say “new and improved” than calling it 4G. For 4G’s sake when it really comes I think it should change to a new series eg. 4X or something. Then 5X, 6X etc. The G series is kinda screwed.

So it’s fake 4G but let’s be real. I asked on Twitter, ‘Are people not going to subscribe to fake 4G even though it’s many times faster than 3G but no where near 4G standards?’

Replies:

@bytebot (Colin Charles): i think people care about speed. I don’t think people care about marketing messages. Call it whatever, just provide throughput

@yoonkit: I’m awaiting the sharp discounts / promos they do.

I agree. Speed and price will be deciding factors for a lot of us and we won’t care whether it’s called 3G, 4G or 10G. Could ITU be blamed for dragging their feet on the 4G definition? Possibly. Whether it’s 11mbps or 100mbps, the great unwashed can only understand “faster than what is currently available” and faster by how much? Like, Star-Wars-Princess-Leia-holographic-projection kind of fast or YouTube-HD-videos kind of fast? And what’s it going to cost? Whoever can deliver the value proposition clearly will win.

All that Yes has to offer will be revealed this November 19. Wing Lee, CEO of YTL Comms said Yes4G will have no strings attached. I wonder if that means no contract and no bandwidth cap. High speed broadband does not work with 3GB or 5GB bandwidth caps. If unlimited data is an unsustainable model, I hope to see the limit pushed much higher than what’s in the market now. I’ll be comfortable with 20GB – 50GB. What do you hope to see? What would make you sit up and say “now this is a broadband service that makes sense, sign me up”?

To infinity and beyond!

Last month was about trains so this month is about planes.

I got my first ride in a 1971 Cessna 172L Skyhawk on Saturday morning. It was a 4-seater, single-engine, 150 horsepower plane. Hey, that is slightly more than what is under the hood of my Honda. Oh boy. Will it take off? Will it stay in the air?

I’m generally not afraid of flying, I doze off automatically once I get on a plane. That’s how relaxed I am. This was different and I didn’t know why. Once I squeezed into the Cessna, I wanted to scream “STOP, STOP, LET ME OUT!!!” Fortunately, Reuben took off quickly. It wasn’t as scary as I thought and I enjoyed the ride tremendously. Places I was bored of seeing looked different and new again. Like MidValley, Sentral and Brickfields, Batu Caves…

After some time, we headed back and Reuben decided to give everyone a taste of his aerobatic skills. I knew this was coming. I didn’t pay for the ride, so I was at his mercy. So there were some sharp turns and sudden free falls with the engine killed. I screamed just a little bit and tried to keep my breakfast from coming up. Eyes closed and imagining the worse.

Read: How to break out of your comfort zone.

Reuben belongs to a group called KL by Air that operates scenic tours flying over Klang Valley airspace. The cost for a ride is between RM600-RM1000 for one hour. KL by Air describe themselves on their Facebook group as:

…a bunch of pilots who love nothing more than to share our passion of flight with you. You will find that our costs are significantly lower than that of others offering scenic flights, due to the fact that we’re NOT getting paid! That’s right! You only pay for the hourly rental of the aircraft and nothing more! You can choose from our sturdy Cessna 172, or the Rolls-Royce of light aircraft, the Cirrus SR20! Each aircraft is able to carry 3 passengers, and we have 2 standard packages; the KL City tour, and the Port Klang tour (details below). However, should you wish to do something different, contact us, and we’ll definitely be able to work something out!

Now it’s time to meet our pilots! Our friendly pilots are qualified Commercial Licence holders. Adrian is a qualified Flight Instructor at a local flying school and has taught numerous students. Reuben has flown a variety of aircraft both locally and abroad, and is a qualified aerobatic pilot as well. Both are experienced and easy-going, so don’t hesitate to approach them with any questions!

I have to thank Mei Ying and Reuben for this ride.

Shisha Networking.

Met up with some friends for shisha last night and as usual, we can’t have shisha without Christopher “The Ring Master” Tock. Chris can blow rings like nobody can blow them (in Malaysia), a skill he picked up in Uni. He could blow one big O, have it come out nice and slow while smaller o’s emerge at a higher speed from inside the big O. He’s currently working on blowing the letter P.

I took some photos of him blowing smoke and one shot came out looking quite sinister. I mirrored the image and whoa, it’s…a sheep. Are you getting that goose-bump-from-listening-to-a-song-played-backwards kinda feeling? I am.

Anyways, we had Shisha at Al-Safa in Bandar Utama and I’m creating a list of Shisha places in KL. Do you have a favourite Shisha place to recommend? Also include how much they charge for Shisha and what’s your favourite flavour.

Shisha is the original recipe for social media. Four centuries ago in the Middle East, men would gather at cafes and restaurants with their friends or family to chit chat over a shisha. It brings people together, to talk, share news and ideas. Similar social networking devices are mahjong/poker sessions, communal baths, bingo. Facebook and Twitter are just digital forms of it. So what keeps people coming back and staying? It’s the shisha. Does your business have a shisha?

When it comes to Twitter names, less is more.





AirAsia.com announced on twitter a couple of days ago that they had managed to “get back” the name AirAsia and AirAsiadotcom is no more.

That got me wondering. Why did they say that? Did they start out with @AirAsia then somehow lost it so they had to work with @AirAsiadotcom until now? Whatever the story may be, I’m all for the shorter name and though it’s 50K followers and 2K tweets later, it’s never too late to change for the better. Good job Air Asia.

Why short is good:

1. It’s easier to remember. And let’s face it, who goes around calling Air Asia dot com by its full name? We naturally like shorter syllables that’s why we prefer KFC over Kentucky Fried Chicken.

2. Twitter has a limit of 140 characters and if you like your message retweeted, you have to drop it down to 120 characters. So the shorter your name, the more room the message gets.

3. It also shows a brand cares about making its customers’ lives easier. Here’s another thing about the word “cares”. When your name is @CompanyCares, I think you don’t really care that much.

Verbs attached to a brand name can be quite problematic. People can easily confuse “cares” with “care”. This may surprize you but it can look the same to a lot of people. Another word is “Comms”. I once tweeted @MaxisComm not knowing it was actually @MaxisComms. Needless to say, they never responded which made me even more upset.

When brands choose to go with names like that, they should monitor both names even though one doesn’t belong to them. That’s because the customer could get it wrong. If you’re not paying attention, you have lost a chance to engage.

One last thing about names. Choose a name that makes sense. If your brand is Sheraton Hotels and Resorts go with @Sheraton or @SheratonHotels or @Sheraton+country abbreviation, for example. My advice is to drop the “Resorts”. Don’t abbreviate it to “Res” which is also used by restaurants. Avoid confusion as much as you can.

We know choice names are hard to come by these days. Like, given a choice, I would prefer my twitter name to be @cc. Point is, so many brands could have picked better names on twitter. And if a brand really cares, it can show it by responding to customer problems quickly and not by spelling it out. Drop the word “cares”, keep the name short, meaningful and easy to remember.

I survived mass transit

Yesterday, I took a ride on the wild side – on a light rail transit. Here’s where you get your pockets picked, butt pinched and bag snatched – so I was warned. Thankfully, nothing like that happened even with me holding out my iphone as bait. People just turned away when I pointed the phone at them – was like vampires cowering away from a cross.

The traffic in Kuala Lumpur has gone from bad to worse or has it always been like this? I had to meet some friends in Mid Valley yesterday and I thought I’ll take the LRT instead. Last time I rode on the LRT was more than five years ago. Not knowing the train system very well, I downloaded KL Trains from the app store. I can tell you that $0.99 is a lot to pay for this app. More complicated subway maps for the iPhone are available for free. What would really add value is live notification of when a train is down and it could easily be accomplished with a feature to let users report it through the app. Other features I could think of are:

1. Letting your friends and family know where you are like Silent Bodyguard. $0.99

2. If you should fall asleep on the train, Wake Me Up Anywhere will turn on the alarm when you’re near your destination so that you don’t miss it. $1.99

3. Automatic check in to Foursquare at every train station, this may be spam to some but it’s actually a good way of telling whoever you’re meeting at a destination that you’re getting closer. No app for this yet but is it that hard to build? Once you check in to a train station, the app can pretty much remove every venue that’s not a train station and check you in to the station automatically, broadcasted to twitter or facebook or both.

And for the near future, I’d like to carry less cash and pay for my train tickets with PayPal or in some mobile currency.

Are we better off dead?

Has your loved one dreamt of owning that special home? Well she can, if not in this lifetime then there’s the next. Beautifully designed homes are now available through skea.com.tw that can be purchased online to be burnt as paper offerings.

▲ Thermal Green Hill House

▲ Bali Villa

Wherever your loved one’s soul may be after he has shuffled off his mortal coil, rest assured that the quality of her after-life is as good if not better than her living life. Material possessions, desires and addictions can all follow along. Letting go for the living could not have been easier too knowing the departed has been well provided for.

▲ Cancer in hell? Never happens.

The paper offerings industry is now making a killing as the objects of desire are updated to cater to today’s lifestyle. Gone are the mansions modeled after Ming Dynasty architecture unless the person had dreams of owning one while he was alive or she loved the period dramas on TVB. But to each his own. So why not park a yacht next to the ancient Ming styled villa. Is anyone going to question her taste?

▲ Luxury yacht

Today, you will find paper structures, modeled after designer homes complete with an SUV in the garage, jacuzzi, modern appliances like a dishwasher, 500 horse power air conditioner (we know it’s hot down there), LED tv, Sony PS3, Blu Ray player, jewelry from Tiffany’s, a wardrobe of branded outfits with matching accessories, Mac, iPad and stuff any living middle-class soul would envy. Is this really hell or paradise?

▲ Stuff to die for? You bet.

As a marketer, I keep an eye on what items have been added to the catalog. The items reflect the market segment’s needs, hopes or aspirations. Say you work for Apple Inc. and you see iPhone 4s flying off the shelves and into the fire, you know whatever you’re doing in marketing is working. Don’t need to question logic as to why a bill from AT&T (or any telco providing the data service) wasn’t burnt along with it. The living can always burn and send hell money for the dead to pay their own bills. This could really be a chore and lately with global warming on everyone’s mind, a better option might be an iPhone app call Hell Bank Notes.

The ritual of burning material items made of paper to a dearly departed has been an Asian practice for hundreds of years especially to Chinese who are Taoists.  The belief is that all life after death starts in hell, like purgatory rather than one giant torture chamber. The torture chamber is on the 18th level. There are many levels apparently though no one has been there and back to confirm this. In any case, it makes a great bedtime story.

If someone has been good while they were alive, their stay would be short before their number is called up for reincarnation. Otherwise their stay in hell could be longer than the life of planet earth itself. The best the living can do is to make sure their dearly departed soul’s stay below is as pleasant as possible so that everyone up here can sleep at night.

(This article was written by Carolyn Chan in collaboration with Chew Lin Kay – fellow explorer of life, and death?).

Foursquare vs. Gowalla *ding-ding-ding-ding*

I like Gowalla but Foursquare seems to be doing more to engage me. First, Flickr integration with machine tagging, then superuser status and now Layar – the Augmented Reality app. I’m tired of updating both Gowalla and Foursquare every time. Can one win me over soon? Let’s see what both has got to offer.

I’ll admit, I haven’t been a big fan of Foursquare.

I used to like Foursquare until I found out how easy it was to game the system and check-in to places without having to be there physically. In less than an hour I could get 300+ points to put me on top of the leaderboard. The game turned me off instantly.

Another thing that turned me off Foursquare was how long it took to check-in or create a new place as compared to Gowalla which picks up your location automatically so you don’t need to enter the venue’s address. People don’t always give a friend the address to a restaurant, we say it’s behind KLCC or between this place and that place. Who remembers the address anyways. So you take more time creating places in Foursquare than in Gowalla. Foursquare is also quite new in KL so a LOT of places are not on the map.

Talking about map – here’s another problem I have with Foursquare. Even with the address entered, the map can go wrong – placing  the pin in an area you haven’t even heard of or a place you’ll never go to like in the middle of a lake. Unlike Gowalla, you cannot edit the map at all in Foursquare which is really frustrating. I thought the Superuser status would let me fix the map but I still couldn’t do it. Gee, how hard is it to implement this feature? What I can do as a Level 1 Superuser is limited to merging duplicates and closing rubbish venues like “I hate my boss”.

Duplicate venues was the other reason why I found Foursquare messed up. This is also another way to game the system, you can create 5 different Mid Valleys, spelling it slightly different, check-in to all 5 and get extra points to get you closer to the lead in the game. Some guys love that and would often proudly announce on twitter when they become a mayor and what new badges they got. Maybe some of them deserve it.

It’s actually not all bad, there are cool things about Foursquare like its community of people who take the time to leave tips that pop-up when you’re near a venue. The number of people who are doing this to help others however, are still very small. When I see a really useful tip pop up from someone in Foursquare, I always say a silent thank you to the person who left it. This is what makes Foursquare useful. I hope this community of tip contributors will grow.

flickr machine tag

The integration of Foursquare into other services is something I find very exciting. It is integrated into Flickr so you can add machine tags to pictures taken at venues listed in Foursquare. Folks looking at your flickr picture can click on it and be taken to the venue page to read your review/tip or get the address to visit the place themselves. The map can’t be trusted yet and I would also sometimes add “Don’t trust the map” into my Foursquare tips. Foursquare venues and tips are also integrated into Layar as an AR layer. When you pan your phone around you’ll see venues and tips popping into your screen which is pretty cool. I can see my own tips and other people’s tips on what’s interesting nearby. Again, please note that the location map in Foursquare cannot be trusted which means that the locations in Layar are also dodgy. The integration (idea) into other services that I use regularly is what’s making Foursquare engaging to me. So I am taking a second look and going to use it a bit more, together with Gowalla.

I’m not about to forget Gowalla yet but Foursquare is close to making me give it up. Foursquare just needs to improve the venue creation process and make the map editable, not just for superusers but for everyone.  The game is fun for awhile (pretend you’re not hacking it) so it’s nice but not important. Game-wise, I like Gowalla’s better because it’s harder to exploit. The idea of picking up items and leaving something behind for others to pick up is a nice touch. In Gowalla, when you create a spot, you can become a founder by dropping an item. But it also gets very frustrating when you have run out of items to drop, it is a total killjoy. I want to like Gowalla and I’ve given a lot of feedback but it seems to have fallen on deaf ears. I’m now hoping Foursquare can improve further and make it the one and only location based check-in game on my iPhone.

Add me:

On Foursquare: http://foursquare.com/user/thechannelc
On Gowalla: http://gowalla.com/users/thechannelc

9 out of 10 location maps of places I create in Foursquare are off. Here's one example.

Jan 10 Update: There was apparently a January 8 update at the Foursquare blog that I missed. The location finder has improved and I tested it with a location I created this evening and I left the address field empty just to see if the app can track down my GPS location. It did, yay. But it still won’t let me edit the map and fix all the previous venues that have their pins someplace other than where it should be. Give us editable maps, Foursquare.