thechannelc

Since my last article on Foursquare vs. Gowalla, I’ve been seeing more folks get on Foursquare.

I think that’s great, we could finally have a crowd big enough for mayor deals to make sense to businesses.

If you run a business, Foursquare for businesses is worth looking at. It’s a great way to get the word out and reward your loyal customers. You may not know this but here’s how folks are talking about you. They are using Foursquare to tell their friends and leaving tips on what’s great or bad at your place. Their friends most likely share the same interest or sentiments which makes their word of mouth highly effective.

Look at the conversations I’ve had over some Foursquare post to my Facebook profile.

Now think what a little reward can do. People who have been thinking about you might actually want to make a trip there. Your loyal Mayor might become your biggest fan and sing your praises. Wouldn’t that be awesome? As a customer, I find this so much more fun than being a fan of a business on Facebook. Some businesses still love to serve me spam – information with no customer benefits. Do I really care what garage band will be playing this Friday? Why don’t they give me good reasons to visit or buy more? Like watch the football game here and whatever you’re drinking, get a second one for free when your favorite football team strikes a goal. Now who wouldn’t like that?

I’m waiting (anxiously) to see who in KL will be first to do this. Location based social networking is good for business.

I wish Foursquare has a directory of businesses with mayor deals by country so that I can seek them out and aim for mayor.