DiGi’s Coat-of-Arms
November 22, 2009  |  Feature, Marketing

If you were watching twitter this week, you would have been inundated with tweets on the Youth Engagement Summit 2009 (#YES2009), Barcamp Melaka and Singapore, a statement from the Deputy Education Minister saying English at work is weird and Cadraver’s story on “Malaysian Telcos to bear Code-of-Arms”.

I caught Mahyuni’s tweet on  Cadraver’s story which was particularly interesting. He wrote a parody on the Malaysian government who’s now requiring telcos to develop their coat-of-arms and they must be prominently displayed everywhere their brands have a presence. Brand logo? What’s that? Coat-of-arms or else. Read Cadraver’s piece here.

When the news started spreading on twitter this week, DiGi was quick to pick up on it, launching a “request-for-proposal” or a contest for DiGi’s code-of-arms. They will be giving away 5 musical mugs to the top 5 designs. I thought they were joking and I went to ask @digi_telco for the contest rules and was told there were none – not even a deadline. It’s anything goes. LOL. So here are my submissions.

digi coat of arms 1 prepare for glory

Fantastic move on DiGi’s part. Here’s one brand that is not only paying attention to what’s going on in social media but participating and having some fun with the community as well.

Note: I’m not paid or have been paid by DiGi in any way or form to say this.



  • Erna
    LOL wasn't my article. My friend (who is anonymous on his blog) wrote it so do attribute it to Cadraver yeah?
  • Thanks for highlighting that mistake to me. Error fixed. My apologies to Cadraver.
  • i agree, DiGi is really walking the talk of being a social brand. thanks for writing this, makes a good case study / best practice for me :)
  • Thanks David, DiGi is certainly doing things right.
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