I dreamt last night that I discovered a way of coding subliminal messages into typography. When people look at the words using my typography (which looks very similar to the Museo font) they would instantly go into a hypnotic trance, absorbing every binoptic (the cousin of binaural) suggestion coming through their computer screens or TV. It was a brilliant idea that only I could think of.
I was making a killing selling my serif typography to global brands. One of them was a cola brand (no name shall be mentioned) who wanted people to believe that it should replace everyone’s water intake. But the binoptic suggestions in the code will only work through my fonts and in a specific point size which means the cola brand has to ditch their san serif bold typography and change their entire brand identity. Are they about to do it? Let’s see. Times are tough. Brand personality and brand values haven’t brought in the numbers, their foray into social media has landed the brand in hot soda causing global-scale backlash (they wished they could blame the agency but final approval did come from their own offices). The cola generation from ten years ago are now diabetic. And the new diet formula is using an ingredient that isn’t FDA approved (the public doesn’t know this yet). Sales is dropping . So? New typography it is.
