Personally, I see twitter lists as another ego stroker. You know it is when people start thanking each other for adding them to a list or getting upset when they have been left out of a list and proceed to block, unfollow or both, the list curator.
I curated a list of Malaysians in Social Media for Listorious.com yesterday which I deleted today because it’s just not worth the emotional hassle. Some names are obviously left out because I don’t have every social media person on my follow list. Even if I did, I don’t count having 18K followers or someone who does not engage with others as being in or having a huge influence in social media.
Ego “twisting” aside for personal lists, there are great reasons for brands to curate their own lists.
Here’s my short list:
1. A brand can show what’s important to them with a list of tweeps they follow. It’s like Tony Hsieh’s alltop page where you’ll find blogs on customer service, lifestyle, fashion, shoes and tech. Knowing what Tony has accomplished in zappos, I want to read what he reads too.
2. I agree with point #5 on this list. Gives brands an opportunity to aggregate multiple accounts. Some brands have different names for different departments. Sometimes I wonder why. Customers want one website, one phone number and one email to reach a company.
Sometimes it works. If different twitter accounts are already established, a twitter list with all the brand’s accounts will help a lot. A great example is how AMC promotes the tv series Mad Men on twitter. Twitter accounts are set up for some of the main characters. One to check out is Betty Draper’s (a character in that show) twitter account. On her profile is a list of the other Mad Men characters which she has listed in her rolodex. It’s incredibly fun to read if you’re a fan of Mad Men like me. Betty also has a list of other people she finds interesting and she has them listed in Mad Men of the future (today’s mad men and women).
3. A brand’s staff/member list can also tell others who work or belong to that organization. Especially useful when someone in your organization deals with other people representing your company. When @xyz representing a publication asks me for an interview for example, I’d like to know if they are legit. Seeing their name listed on the staff list of the publication’s (account verified) twitter account gives me some confidence that he or she isn’t a competitor who just wants to get information on a new product I’ve released to the press that’s under embargo. Good example is the New York Times staff list.
Only three from me. There’s more from the many articles written by twitter pundits which you can do a search on. Final note, if you manage a brand or an organization on twitter, do get your list up soon.