Imagine this..

You have a bucket of water and it’s leaking because your bucket has cracks and holes. Your challenge is to keep the water at minimum levels or you start losing money or the price of your company’s stocks start dropping. But you can’t seem to achieve much because you’re losing as much as you put in. What should you do?

  1. Increase the pace you fill the bucket. Hire more people. It’s a tedious job, pay them double.
  2. Distract attention from this bucket to another bucket. Buy time to find an excuse.
  3. Blame something. Build a shelter above the bucket. Blame the sun for evaporating your water.
  4. Get philosophical. All buckets have holes. Our bucket is no different from the other buckets and if you look closely, ours actually have less holes. We have a good bucket here that just needs a new coat of paint. Let’s rebrand.
  5. None of the above, all of the above or what?

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